By Logo design is an essential part of business development. It may be difficult for you to develop a good logo because you do not know what type of logo is suitable for your business. This blog post will introduce you to 7 types of Logo design, so that you can choose one and improve your brand awareness. When you think of Logo Design, what comes to mind? A simple Logo maybe? Maybe one that’s pronounced, colorful, and definitely iconic. Some logos are just plain weird and some are even downright confusing, but it totally depends upon you what you see as a perfection. Logo Design is a broad field and there are many kinds of it; however, each type has its own unique set of challenges that must be faced. These challenges must be met in order to design well-designed logos.
Types of Logo Design:
A logo is the visual identity of a company that serves as its signature in many aspects. It is used to represent your brand and make your product recognizable. A Professional Logo can be designed by a Professional Logo Designer, who often uses creativity and knowledge of graphic art while designing. On the other hand, the marketing application of logos is multi-faceted, from simple corporate identities to personalized brand logos. Each type has its own benefits and features, so take time to understand each one of them before making a decision about which Logo Design suits your business best. Below we described the types of Logo Design and their usage:
1. Mascot Logos:
Mascot are the Logos that make use of characters in an illustrated form. They can be colorful, cartoonish, or even funky. As with any other type of logo, it’s important to choose one that fits your business and your brand identity.
A mascot is a character created with illustration who has been regarded as your business ambassador. Here are some of the famous examples of Mascots: Kool-Aid Man, Colonel Sanders and Mr. Peanut. Mascots help to create a family-friendly atmosphere for companies to attract people.
Mascots at sports events personally involve themselves with spectators and bring a dynamic touch to the game.
2. Abstract Mark Logo:
An Abstract Mark is a logo that does not clearly depict any specific product or service. On the behalf of showing a picture or illustration, the logo conveys your business’s identity through its geometric form. There are many famous logos that use the icon-in-frame design, including BP’s starbucks logo and Pepsi’s divided circle. Abstract logos can be very powerful, because they distil a brand into a single image. Abstract logos are more open to interpretation in pictures and offer you to construct a truly original and trendy image that utterly acts for your company. A distinctive abstract design enables you to represent your company’s value proposition in a unique yet universal way. Color and form can enhance how people feel about your company or product. For instance, the Nike swoosh suggests motion and liberation.
3. Combination Mark Logo:
Combination marks are logos that combine a word or letter mark, an abstract symbol or mascot with a pictorial element. The text and picture can be arranged side-by-side, piled up on top of one another, or integrated to make a single image. Doritos, Burger King and Lacoste are three famous examples of combination mark logos. Combination marks, with both text and an associated icon or mascot, are a versatile way of reinforcing your brand.
People are likely to equate your name with your trademark or logo, even if they see it for the first time. After some time, your logo might become so well known that people will recognize it without any text. Simultaneously, the combination of a symbol and text invokes different ideas within readers’ minds. Pictures, by themselves, are more difficult to trademark than words or symbols.
4. Emblem Logo:
To understand an Emblem Logo, you must think of a badge or seals. You see that there is a symbol or icon that has some font in it and that is known as Emblem Logo. These logos have a traditional look that makes them memorable. As a result, they are usually the first option to choose for many schools and organizations. The automotive industry is also quite partial to emblem logos.
Some companies have revamped the classic emblem look with logo designs that are suited to contemporary times. As an example there are famous brands like Starbucks and Harley-Davidson. Due to their high level of detail and close association between the name and symbol, they are less flexible than other kinds of logos.
An intricate emblem is too complex to translate well into all branding. If a logo is too busy, it may shrink so small that its elements become tough to understand. Embroidering this kind of logo on caps or T-shirts is a delicate work to do, so the simpler your design is the better it is. If you keep your design simple and uncluttered, it will look strong and polished.
5. Wordmark Logo:
A wordmark or logotype is a letter-based logo that emphasizes the name of a business solely. The best examples we can provide are; Google, Visa and Coca-Cola. Wordmark logos are best for brands whose names are short, pithy, and memorable. A catchy name, combined with strong typography, can help a brand to get recognition. A well-designed typography will also be an important element of a logo.
Your focal point should be on the font that represents your business and its goals, as it is essential for custom Logo Design. Fashion labels often use vivid, stylish and elite fonts that project a high-end image. In contrast, legal and government agencies tend to rely on traditional text in order to communicate their sense of security.
6. Lettermark Logo:
Lettermark Logos, also known as Monogram Logo Design which are often made up with the brand’s initial letters of words. If you have seen some of the famous TV channels’ names they are the perfect example of Lettermark Logos. HBO, CNN, IBM and many more you must see a pattern in them.
They are somehow like the abbreviations of the lengthy brand names or each of them use their initials to identify themselves. So it’s no surprise that many companies use what’s called Lettermark Logos to identify themselves.
7. Pictorial Mark Logo:
A Pictorial Mark, also known as a brand mark or logo symbol, is an icon that represents a company. Many brands have a logo that defines them and is instantly recognizable like Apple, Twitter and Target etc. The logos for each of these companies are so iconic, and the brands have become so familiar that people instantly recognize them, even without seeing their names.
This type of logo cannot be used with words or texts as a result, they are difficult for brands without any popularity to use early in their early cycle. The most important thing to remember when choosing a Pictorial Mark Logo is what picture you want to represent your brand. This decision will affect your company for years to come.
Think about how your choice of image affects the overall message you are trying to convey. Do you want your brand to make a greater impact in the world? Or you want to evoke a certain feeling in your targeted audience? They were just a few points to ponder before making a Pictorial Mark Logo Design.
Final Verdict:
If you are running any kind of business, then you know the importance of a Good Logo Design. The logo is the center of all strong brands and no matter how great your business is, without a good logo it will be hard to establish yourself as a brand and sustain your business.
By using a logo that is memorable and creatively designed, you increase your chances of survival in this competitive business. Above we have explained the different types of Logo Design from which you can choose any that suits your brand stylle.