We are sure that you are aware of the importance of creating a good logo for your business. Your logo is just the last bite of your meal as it pumps up your marketing efforts and makes you known to many people. A Good Logo Design can help your business achieve recognition faster than ever before.
And if that is not enough, a great looking logo will lead to sales, recognition and make your business a brand. In this blog post we will explain why you should Redesign Your Logo Design and how to do it right. A logo is a crucial part of your marketing mix.
It identifies and portrays your business, its values and attitude, which makes a huge difference for the customers’ perception of your business.
Difference Between Logo Redesign Vs Logo Refresh
You can update your logo without drastically changing it. A Logo Refresh is like redecorating your living room as it can give a tired image new life and bring in promising customers looking for something fresh and trendy.
Logo Refresh often involves changing a business’s color scheme, adjusting its typeface and tweaking the tagline to reflect new strategies and trends. It will be an excellent idea to show your customers that you are aware of and responsive to their requirements.
Fisher-Price’s Logo is an excellent example of a Logo Refresh. Also by preserving the red-and-white color scheme and shape of the Logo that has been well known for years.
The designers replaced the previous font with one that is more playful, and they removed one circle-shaped graphic from the Logo.
The changes made by the brand to both their logo and tagline “Let’s be kids” created a more cohesive message as it related to children.
Whereas a Logo Redesign usually involves a dramatic change from your existing logo. All of this involves the distinction into color scheme, typeface, shapes and icons also it might even include how your brand name looks.
It also means rethinking what your brand stands for and how to communicate that effectively. A rebranding or Logo Redesign can help you communicate a new direction of your company with your targeted audience.
If you realize that your brand isn’t resonating with customers, then it might be time to rethink your strategy or reposition yourself in the marketplace.
When a well-known company’s market strategy changes significantly, it often redesigns its logo. A business can consider a redesign when its sales and revenue are on the decline, but small businesses may have to wait until they have developed a beginner brand message before undertaking any redesigns.
UserZoom began as an online research tool for advanced UX researchers. As the company expanded, it started offering new services and features that attracted a different type of customer.
Thus, they preserved the sole element of UserZoom that was consistent with their own message. The owl – long associated with wisdom and the wise was updated in favour of a flat, modern look.
The typography and color palette was also changed. At the end when you see both of these logos you can observe that they feel logos of two different companies.
When to Think About Redesign Logo?
A Logo Redesign? No way, that’s for startups and small businesses you might think like that, but as a marketer, you have bigger fish to fry than just thinking like this. When it comes time for your next Logo Redesign, you might struggle with what to do.
You have got to keep up with the competition and find a way to stand out in an increasingly saturated market place. It’s important for a brand to stay current or the consumer may lose interest.
The design of your brand logo and visual identity may not be communicating with today’s audience, then you know that it’s time for some positive change. Fashions change, and what was popular twenty years ago is no longer popular today.
A Logo Redesign will recast your image and make you more appealing to potential customers. You might have changed, expanded or refined your business vision/mission statement over time.
So as you have seen the logo of Nike they have designed their logo in 1971 and since then they haven’t changed it yet refreshed it. So all that means not everyone is in need of Logo Redesign but who are establishing in the marketplace needs to be trendy and have to sense what their customer requires.
Professional Logo Redesign Or Custom Logo Redesign
Logo maker websites let you create a logo for your brand without having to hire a professional designer. They use artificial intelligence (AI) that builds the logos by analysing information like product type, style preferences and branding steps.
Some templates require that you jot down your business name, choose an icon and a typeface, and select a colour palette that suits your brand. Other than those offers you to start with a blank slate and then layer in custom graphics, text boxes and shapes to create your own unique design.
However these generators might be suitable for only startup businesses not for big firms. Anyhow we must suggest you do not run after these Logo Generators as the logo will be the thing that will last forever and become the representation of your brand’s whole life. So choose wisely! A Professional Logo Redesign is a better choice as Logo Design agencies have worked with so many brands and they know better how to portray your idea in your brand’s logo.
What to Think to Redesign Your Logo?
At this point you must have made your decision to redesign your logo. So here are some points to ponder while redesigning the logo:
a. Don’t try to guess which of your new logo options is best by comparing them with the old one. Instead of focusing on the comparison of logos, think about what it represents and how people will see you through its lens.
b. Changing had a wide range of feelings; excitement at the prospect of something new, fear that things may not work out as planned. It’s a good idea to allow time for the New Logo Designs you have created to settle in before making any final decisions. In this way, you will be confident about the changes that have been made.
c. Some of the factors leading to a “Logo Redesign” is going with a new colour scheme or broadening the design style. For example, redesigning your company’s logo might require expanding into a new area. If you want to make a change but can’t eliminate everything from the previous Logo Design then keep some points the same.
When to Unveil the Redesigned Logo?
Since you have decided to do a “Logo Redesign” you must be thinking when to unveil it to target a larger audience. Well, you might have seen that the peak times to do some change are definitely the months of festivals. You must have seen that most of the brands do such big announcements in December or in january. In December there is Christmas while in January it’s a new year, a new beginning. So our suggested best time is definitely at the time of new year. Else there are multiple other occasions when you can unveil your redesigned logo like when it’s your company’s anniversary or introducing some new products or services.
Successful Logo Redesign Inspirations
When you think of Logo Redesign you might be afraid of whether it will gain the audience’s positive response or people will hate it? there are multiple queries wondering in your mind. Here are some of the trend setter brands who have been loved after redesigning their logos such as Burger King which is a fast food giant and had a logo redesign in 2021 and everyone loved their new and fresh look. Other than that Google also had a redesign which was also a success. Anyhow some might have failed while redesigning as Uber and Gap weren’t successful enough with their new logo ideas.