By What is Typography?
Typography refers to the artwork and system of organizing typefaces, font styles, and other ingredients of typography to produce written language understandable, readable, and appealing when presented. Typography contains the option of typeface, font size, line length, line-spacing, and letter-spacing, among other aspects, to make a visual arrangement and ensure a comfortable reading experience.
In a professional website design, typography is exceptionally crucial because it can importantly influence the user experience of a website. Poor fonts can create it difficult for visitors to read the content, resulting in annoyance and a negative impression on the website. Quite the opposite, an efficient typography can make the content simple to read, understandable, engaging, and unforgettable, and can also build up the visual identity of a brand.
Typography is an important factor of web design that performs a key role in building a positive user experience and efficiently communicating a message of a website to its visitors.
Why is Typography Important in Website Design?
The role of typography in website design is discussed below,
1. Readability:
Readability is one of the most necessary factors of a professional website design. In case that the content on a website is crucial to read, visitors are able to leave the website quickly. Typography can play a key role in creating the content easily readable.
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Font Size:
One of the most essential elements of readability is font size. In case the font size is too small on the website, visitors may have difficulty reading the text. On the other hand, if the font size of website content is too large, it can be disturbing and make the web page look confusing and disarranged. The ideal font size is approximately 16 pixels, which is considered to be the standard size text for the website content.
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Font Style:
The font style can also influence readability. Sans-serif fonts like Arial or Helvetica are frequently favored for text on the website design as they are simple to read and understand on all screen sizes. Serif fonts including Times New Roman can also perform well for headings or titles on website design, but may be more challenging to read for longer blocks of text on website design.
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Line Spacing:
Proper line spacing can create a huge difference in readability. In case the lines are too close together between words, the text can look congested and confusing to read. If the lines are too far apart, the text on the website design can look jumbled and disordered. A line spacing of approximately 1.5 is considered to be perfect for body text on professional website design.
2. Branding:-
Typography can be utilized to boost a visual recognition of a brand. An exceptional and consistent typography style can support the development of a personality of a brand and establish a strong brand identity. Here are a some examples of how typography can influence branding:
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Font Choice:
The choice of font can have a huge influence on a visual identity of a brand. For instance, a technological company might select a modern, sans-serif font to communicate innovation and conventional technology.
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Consistency:
Consistency is also an important factor when it comes to branding. By utilizing the same fonts frequently across all the marketing platforms, a brand can set up a determined visual recognition that is straight away recognizable.
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Hierarchy:
Typography can be utilized to make a visual arrangement on a webpage, displaying significant information and grabbing the attention of users. By using different kinds of font sizes, font weights, and font styles, web designers can make specific text components be highlighted and attract the users towards website content.
3. Visual Hierarchy:
Visual hierarchy refers to the strategy of visual components on a webpage according to their importance. This supports visitors rapidly understanding the most essential information on the web page. Typography can play a leading role in making visual hierarchy.
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Font Size:
The size of the font can support in creating a sense of sequence. Larger font sizes are generally utilized for headings and subheadings in a website design, however smaller font sizes are used for body text in website designs.
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Font Weight:
Bold or substantial font weights can also be utilized to create sequence. For instance, a designer might utilize a bold font for the main heading or title of a webpage, and a lighter font weight for subheadings in a website design.
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Color Scheme:
Color can also be used to make visual ordering. For instance, a web designer might utilize a brighter color palette for crucial headings, and a more muted or lighter color for less significant text on website design.
4. Emphasis:-
Emphasis refers to grabbing the attention of a visitor to a specific word or phrase on a webpage. This can be done with the help of the use of right typography.
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Font Style:
Bold, italic, or underlined text can be utilized to generate a word or phrase that is highlighted in content. Such as, a web designer might use bold text for a call to action button, to reinforce visitors to click.
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Color Scheme:
Color schemes can also be used to make emphasis. For instance, a web designer might use a brighter color in the content of a website for necessary text, to draw attention towards it.
5. Accessibility:-
Choosing the right typography for a website design can enhance website accessibility, creating the content more readable, understandable and accessible for visitors with defects including visible impairments. This can be accomplished through the use of proper font sizes, color contrast, and clear text formatting.
Here are some important ways in which typography can influence accessibility:
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Font Size:-
Font size is an essential factor of accessibility because it can importantly influence the readability of text for visitors with visual impairments. For example, For people with low vision or other types of visual impairments, a larger font size can create the text more understandable and easier to read.
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Color Contrast:
Color contrast is referred to as the difference between the text color and the background color. Higher contrast between the text and the background can support people with visual impairments to differentiate between the two, and create the text more easily to read. In website design, it is significant to select a right font color and background color that offer appropriate contrast, particularly for people with color vision deficiencies.
Final Words:
Typography plays an important role in website design. It can assist to create the content of a website more readable, understandable, visually appealing, and accessible. It can also emphasize a visual recognition of a brand, make a visual hierarchy, reinforce important information, and enhance website accessibility.