By If you are willing to create your brand identity, all you need to do is to design an attractive logo which is important for your brand. Logos, being the cornerstone of any business, must reflect the image of the brand and it should explain to the people what your brand is all about and how your company is contributing to satisfying the needs of the people and society. Logos need to be designed in an efficient way because you must be including your logo in your social media posts, business cards, marketing materials, presentation decks etc.
Logo Design Tips:
There are some important logo design tips which you should follow to design an eye-catching and memorable logo. The logo design will embrace the image of your brand if you follow the following instructions.
1. Visual Representation
Your logo design must be enough to tell the people what you do and how you do it without even telling them and it can be done through incorporating such icons which can depict the nature of your brand. These icons are basic visuals which express your brand’s spirit. Once you choose the correct icon for expressing what you do, then you can go for Good Logo Design. For instance, the Iconic logo of Nike with the icon of Swoosh depicts the feeling of speed and movement and it appears to be appropriate for the brand of sportswear. Therefore, choosing an appropriate icon as a representation of your brand instead of using pictures is the best way to create a good logo design.
2. Embrace Empty Spaces
Use of empty spaces in the logo design keeps the logo clean and makes it clear for the people to understand. The logo must be designed in a way that people find it easy to read it from a distance and it can be done through keeping the overall logo design clean. And, try to keep the font size and icon bigger to make it visible and more understandable for the people.
3. Use of Shapes
You can make your brand standout in the market through embracing shapes in your logo design. You can choose to insert the text of your logo inside the shaped box to have a professional image of the logo. There is another benefit of using shapes in logos as the logos with shapes work better on digital platforms and also in presentations, merchandise and letterhead. Use of innovative textures and gradients can help provide you with the best possible design of the logo. You can achieve a sleek and unique look through using gradients in your logo.
4. Make you Logo appropriate for Situ
While designing the logo, the company must consider its place of use to make it appropriate for the intended use of the logo. For instance, you may be using it on a uniform or you might be creating it for your website and social media and for developing your company’s brand image. There are many different platforms available which can help you place your designed logo on that merchandise to ascertain its suitability. And, if you are looking for an effective way to promote your business, then you should design the logo appropriately. For instance, you may be planning to promote your business with the business card, then, you should design the logo accordingly.
5. Choose Appropriate Color
Use of different colors can help create your logo in the best way because using white and black colors always sometimes seem to be harsh on the eyes of the people. Therefore, you must use different colors according to the nature of your business to make it appealing. For instance, some companies have used pink which depicts the calming nature of the brand. Hence, choosing the correct color for portraying your brand’s nature is crucial to create the Best Logo Design.
6. Make the Thing as your Logo
If your brand’s name has some name, then you should use that thing as your Logo Design. For instance, Apple Inc. is the name of the thing “apple” and its Logo Design is just an Apple. So, if your company’s name is on the name of anything, then you can simply use that thing as your Logo Design. But, in this case, you need to make sure that your logo does not match with any other brand’s logo because it can cause copyright issues in case of similar design of the logo.
7. Rely on your Logo
Once you have planned how you are going to design your logo, you should be confident in your Logo Design. You can opt for a Professional Logo Design Company to get your logo designed in the best possible way. When you will be confident in your Logo Design then you will be able to represent your brand among people in a more effective manner. Avoid using too much cartoonish feeling of the logo by using fonts and images of objects. This will make your logo look unprofessional and it will not be accepted by the people.
8. Use Pop of different Color
Are you looking for an eye-catching logo, then your Logo Design should have visual salience and it can be done by using pop with different colors. As you know, the selection of color is one of the most crucial steps of designing a logo, therefore, you must choose appropriate color from the toolbox of Logo Designing, but ensure that it gives your Logo a Professional look. This visual salience can stand out your logo as it will help you create an eye-catching logo. For instance, you can choose a different color of the first letter of the name of your brand or any image with different color to create visual salience. The use of visual salience will not just make your logo flat and dull as the people will find an appealing color in the logo. The example logo which embraces visual salience is of Amazon. The logo in the Amazon has an arrow of different color which helped in avoiding the logo to be completely dull and flat.
9. Design Logo without Reinventing the Wheel
Once you have created a logo, then you do not need to reinvent it or recreate it because either your created logo will work or it may not work. For instance, if you are a coffee shop, then, you should feel free to use coffee beans in your logo as a representation of the nature of your brand. You should look at your competitors to find out how their logos are and you can also conduct a competitor analysis of your logo with your competitor’s logo using the available guides of designing the best logo.
10. No Need to Readjust your Logo Design Wheel
You should not bring drastic change in your logo design abruptly, rather you can introduce small changes in your logo with the passage of time. For instance, Pepsi is a more than 120 years old brand. If you observe its current logo then you will find it different from the one it was in the beginning years of its business. But, the company has changed its logo gradually and not abruptly. The company did not introduce drastic change in its logo abruptly because it can make its consumers confused about the brand as they would have found it difficult to recognize the brand of Pepsi in advertisements and stores.