What is Meant by Website Redesign?
A Website Redesign is referred to as a process which involves the changing and updating the content, structure, layout, format and navigation of your website to revamp performance and attract more customers.
A Website should be the mirror image of your business and it must describe each and everything about your business. It should also promote your products, services and pricing. It should attract customers and answer each and every single question which they have about your business. And just like the whole online world, your website should develop and evolve progressively. With the passage of time, you need to analyze the performance of your website gradually and make any imperative changes and upgrade to make sure it proceeds to proficiently convert visitors.
As you evaluate your website, you might pick out specific complications that induce you to consider a redesign. As it may be, customers are increasingly leaving their carts on your e-commerce website or maybe your bounce rate is particularly higher on mobile devices than desktops. These are just a certain reasons that you may need to Redesign your Business Website.
In this blog, we will discuss more reasons below to assist you determine whether you need to Redesign your website or not.
Website Redesign vs Website Refresh:-
A Website Redesign is a comprehensive process of overhauling your website which involves updating content, renovating layouts, and enhancing navigation for improved conversions and site’s performance. It can be a more easy project, like generating a brand new theme for your current content management system. It might also include changing the layout of your website, together with changing a new color.
On the other hand, a website refresh is any update that does not switch the general framework of your website. It can also be as simple as selecting contemporary typography or as complicated as revamping your company’s palette.
How Often Should you Redesign your Website?
The following factors can decide how often you should redesign your website,
1. Rebranding or New Business Objectives:-
If your business has freshly proceeded through a rebranding process or overhauled major company objectives like your brand ambition, aim or vision statement, this might be the apparent time to redesign a website. While redesigning a website, you should make sure that your website exactly describes the company’s beliefs and ideals.
2. Performance of your Website:-
Ask yourself, “is your website bringing an acceptable amount of traffic?”, “how much time do the visitors spend on your website?” These questions can assist you in analyzing your website performance.
3. Seasonal Change of Website:-
If you want to redesign your website then you should think about how much budget you have in order to give a new Seasonal Look to your Website? And how much budget does it take to redesign a website for the upcoming Season of Sale?
4. Changes in Industry:-
Suppose all your competitors unexpectedly accommodate new technology into their company’s website. This may cause you to think about changing your own website too.
For instance, when Google declared that it would be swapping to mobile-first indexing, it constrained that websites be mobile friendly, or they would lose organic traffic from Google.
5. Time:-
The duration of redesigning a website depends upon the complexity size of potential redesigning. Unpredictable, exposing specific problems can lead to other issues along the way.
Process of Website Redesign:-
Here is a complete Process of Website redesigning.
1. Consider if it’s time to Redesign your Website:-
Website Redesign process needs time, planning and strategy. Before you start this process, ask the following questions from yourself.
- a) Is the design of my website out of style or old-fashioned?
- b) Have I detected a decrease in sales and conversions?
- c) Have the visitors complained about the navigation of my website or design?
- d) Did I in the recent past upgrade my business?
- If you have answered “yes” to any of these above questions, then you should definitely think about redesigning your website.
2. Figure Out Ongoing Website’s Performance:-
Before you start planning your website redesign, analyze the current performance of your website. This will provide you with a great idea of where your present website lies and what standards exceed through the website redesign process.
Analyze the monthly performance of your existing company and figure out what does and does not work. . The significance and relevance of each may differ conditional on your website redesign objectives, but it is beneficial to drag various metrics before you dive into your redesign process.
You should check out the performance of these metrics on monthly basis:
a) Number of visitors (traffic).
b) Time on site.
c) Bounce rate.
d) Best performing keywords in terms of rank, conversions and traffic.
e) New leads.
d) Conversions.
e) Total pages indexed.
f) Total sales generated.
g) Total pages that receive traffic.
This data not only demonstrates the performance of your site, but they can also supervise the process of website redesign.
3. Determine your Website Redesign Goals and Build a Plan:-
If you want to redesign your website then there should be a solid reason behind it. You should bear in mind that the website redesign process is not just about the layout or appearance or your website, it is about how your website works. Be clear about why you are planning a website redesign. Then, convey your points to your team.
Believe the following data drives goals for your own website.
a) To boost the number of visitors.
b) To increase time on site.
c) To reduce bounce rate.
d) To enhance the new leads.
e) To increase the total sales generated.
f) To boost current SEO ranking for keywords.
Some of these metrics are interdependent on each other, in order to achieve more conversions, you may also require to boost traffic although reducing your site’s bounce rate.
4. Define your Visual Language, Branding and Messaging:-
Determining the look and feel of your website is a crucial action before inquisition into the many mandatory information. Make certain your visual language links into your general brand existence and matches your business tone.
To get your plans flowing, check out web design inspiration and the current web design trends. Try to describe what better suits your brand and what could profit from the functionality of your website.
At this moment, you should also put together all your required website design assets. These involve logo design, brand color and color scheme of the website.
5. Create a Sitemap:-
Make a list of all your website pages as well as how these pages connect with each other. An understandable and well organized sitemap builds easy and instinctive website navigation, leading to an excellent user experience.
6. Apply Best Design Practices:-
While redesigning your website, keep in mind the identity of your brand and principles of design. The following suggestions will help drive you in the right direction:-
a) Hierarchy:
Hierarchy helps visitors to look at each and every element of the website in order of preference, beginning with the most important piece.
b) Contrast:
You should emphasize the difference between the parts of the website. While details that look similar tend to mix together, contrasted elements are highlighted more. You can accomplish differences through texture, bright and shades. Exploring the color differences of your website is a crucial website convenience practice.
c) Balance:
Each and every page of your website should be balanced and well-organized. A better way to acknowledge balance is to consider your webpage as a scale, with its components scattered uniformly on both sides.
d) Use of imagery:
You should include high quality images on your website to describe your message properly and your images and videos could display your product and services in an appropriate manner.
e) Typography:
While redesigning your website, you should pick out three fonts and utilize them frequently all over the website. You should select such a font style, which can be easy to read and understand.
7. Update your Content Based on SEO Content Strategy:-
A major part of redesigning your website is updating the content and making sure it should be SEO Based Content. Although, you do not have to change all of your content. Consider your high-performing content and analyze why it does well. This can assist you in the updating process.
8. Mind your SEO:-
Optimizing your website for search engine optimization is an important part of website redesign, as it can increase its presence. While redesigning your website, you should choose perfect keywords that describe your business.
9. Optimize mobile version:-
Make sure that user’s experience your website as fluently on—the-go with an regularly intuitive mobile website. Rearrange the screen and remove irrelevant elements so that the most necessary elements are visible on the mobile screen.
10. Review and share your website design:-
Give your new design a final view, proofread its written content, examine the navigation flow and make sure that all links are working appropriately. Check out each and every detail twice. If your website is ready then share your website design on social media to boost your organic traffic.