Chronicles of Apple Logo Design

apple logo design

Apple is one of the most successful companies on the planet with the most ionic symbol, but it wasn’t always this way. For year’s apple struggled to survive the cutthroat industry of computing. A massive part of their brand success depends on their incredible branding that starts with their logo.

Story Behind the Apple Logo

Apple got its ionic name in 1976, about the same time as it was established. The first logo was created by Ronald Wayne, one of the co- founded Apples in the early days who wanted to represent the law of gravity that is inspired by an apple. The Apple logo is among the five of the most recognized emblems globally. The logo design of Apple brand hasn’t always been the same. It has undergone five significant design changes to become the iconic, bitten apple logo we know today.

How Apple Got Its Logo

After the old-style logo created by Ronald Wayne, Jobs hired Rob Janoff, a graphic designer created a 2D apple with a bite and a rainbow spectrum splashed across it. In 1998 Steve Jobs removed the rainbow colors and replaced it with solid black for the creation of their model.  From 2001 onwards Apple fully embraces flat, logo design that comes in 3 colors: white, black and silver.

Apple with a Bite

Now it’s time to know the reason behind the half eaten Apple, Rob Janoff revealed two basic reasons why apple is bitten.  The first reason behind it is that “I designed it with a bite, so people won’t be confused that if it’s an apple or a cherry.” The second reason was “Also it was kind of iconic about taking a bite out of an apple, something that everyone can experience.”  Many also claimed that bite in the logo was to create a buzz among computer enthusiasts.  Another reason for Apple’s half-bitten logo concerns the British mathematician Alan Turing, he died because of cyanide poisoning, with a partially-eaten apple found nearby.

Possible Theories Which Influenced the Apple Logo

  • The job of creating the company’s first logo fell to Ronald Wayne, who decided to use ISSAC Newton’s image sitting below a tree – who discovered gravity when an apple fell out of a tree onto his head.
  • A theory about the bite  and stripes  relating  to  Alan Turing  has grown in,

popularity which has influenced the Apple logo.

  • Steve Jobs named it because he liked the fruit apple. He followed a fruitarian diet and suggested the name Apple.

Brand’s Image

Steve Jobs wanted to create simple and modern effect to improve the brands identity.  When searching for the brands name they were looking for unique but less official.  However, they found Apple more appropriate and approachable.  It has been famous from the romantic tales of Allan Turing, to the biblical stories of Adam and Eve. The logo also represents the brand uniqueness to its transformations up till now.

It’s Success Story……

The success story of this brands starts from fruit to fame. Apple has evolved over the years with many modern looks. From its Mac computers and smart phones to iPads, Apple has got all the features with most iconic design elements. Many years after its creation, the Apple logo continues to establish for future logo designs to create modernism with a sense of modernity.

The advancement of this logo marks the brand’s growth through many years and focuses on the consumer oriented design and the fact that it’s still in the original shape which turns into a powerful connection towards Apple. It’s so much fascinating that how much it has grown in past four decades. Apple is the most valuable company in the S/P 500 as of August 2022 has a market value of more than $2.6 trillion. Apple almost earned $109 billion in operating income and $5.61 in diluted earnings per share during 2021 fiscal year. Apple’s strategic vision was to that transcend simple desktop computing to mobile devices and wearables. Both performances and design are key drivers of the Apple brand and its ongoing success.


It’s hard to find any inspirational branding success story than Apple’s. Apple’s iconic branding strategy has always focused on forward-thinking creative visionary performance. By maintaining an aura of secrecy surrounding the inner workings of their brand Apple has always positioned themselves as something different. The momentous following of the Apple brand, presents the organization with a formidable reputation to live up to.

Consistency and Uniqueness

When designing a timeless logo, consistency is the most important factor. This is an aspect of a firm’s branding and it is critical that the corporate logo eventually become an indispensable component of the brand as a whole. One may say that originality is the defining characteristic of the Apple logo. Although, the Apple itself may be nothing special because the method Apple has chosen for its logo has made them very successful. The history of Apple logo is fascinating and has been analyzed by many people.

In Essence

The logo is much important for a new business because it communicates ownership, quality and values. This story starts from a fruit which ends as a logo. Apple is now a status symbol. The success logo is directly proportional to its branding.  With many profound mysteries which surround the genesis of Apple logo, one thing is certain that it has grown much in past four decades. The real reason behind Apple logo was the job of creating the company’s first logo fell to Ronald Wayne, who decided to use Isaac Newton’s image sitting below a tree- the same Isaac Newton who discovered gravity when an apple fell out off the tree and fell onto his head. Apple is now a success story from its logo design, which has maintained its original shape since beginning of its inspiring journey of  staying  present and relevant for so many years, with the sense of modernism.

“History Is Not The Past But A Map Of The Past, Drawn From A Particular Point Of View, To Be Useful To The Modern Travelers.”